I've sat on every side of this table.

I came out of college with a political science education, no map, and a vague sense that I was good with people. I knew I loved to ski, so I moved up to Steamboat to be a ski bum and landed a gig as a sales photographer. After a year, I moved into management and fell in love with something unexpected: the math of sales. Capture rate, show rate, conversion. Tweak a variable, change the outcome. I didn't know it yet, but I was learning the exact equation I now teach.

The problem was the paycheck. While my friends built careers, I hustled through whatever paid: door-to-door windows and siding, 400 calls a day at a call center, selling cars, a bike shop shipping department. I was 27 before I got my shot, and it came the way most real opportunities do: a chance conversation on a ski lift with a guy who worked at a software company called Xactly. I could talk commissions because I'd lived on them. He walked me in the side door. Within 18 months I went from not knowing how to apply for a job to being the one doing the hiring.

Then I spent a decade proving it wasn't luck. I helped scale Snowflake's sales development team from around 20 people to more than 250. I've built SDR teams at early-stage startups, technical products, and go-to-market machines, led teams internationally, and interviewed over 2,000 candidates for the exact roles my clients are chasing. I've taught at CU Boulder and spoken at UCLA's Summer Institute.

Here's what makes that decade different. Plenty of people in this space are former SDRs or former HR folks. To the best of my knowledge, nobody has the depth of SDR leadership experience I'm bringing to it. That means two things for you: I know exactly how hiring decisions get made in these rooms, because I made them. And I have a network of SDR leaders I've mentored, hired, and run events with across the industry. When my clients do the work, my network is their network.

One more thing. I don't just teach AI competency, I run on it. I built WorthWork Career HQ, the CRM my clients use, with AI as my engineering team. When I tell you AI is a force multiplier for people who learn to deploy it, I'm not repeating a headline. I'm handing you the evidence.

I was the talented kid with no map. Now I draw them.